Initially, I want
to make a business plan for Moschino to develop a cosmetic department featured
for young and trendy customers who are interested in the design concept of
Moschino. However, after some research that I made on the current fashion
cosmetic market and Moschino’s consumers I realized that it is difficult for
Moschino to develop a whole new cosmetic sub-brand that is competitive and does
not require huge
finance support. Thus, I changed my initial ideas and decided to make a
business plan for a new public relations company specialized in helping newly
graduated fashion designers and promoting aspiring fashion bloggers as well.
12.05.2015
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